Truist Securities Raises ServiceNow (NOW) Price Target to $180

Truist Securities reaffirmed its Buy rating on ServiceNow, Inc. (NYSE: NOW) on October 21, 2026, while boosting its price target to $180 from $130. According to the firm's research note on October 21, 2026, the updated target points to further upside for the enterprise software provider as shares change hands near recent levels.

NOW ServiceNow, Inc.

$149.54 ▲ +1.42% year to date

1M 3M YTD

Daily close · Oct 20, 2026

Truist Securities' Call on ServiceNow

In its research note, Truist Securities maintained a Buy rating on the stock and increased its target from $130 to $180. The firm's forward-looking outlook highlights continued confidence in the cloud platform provider's market position.

Other Institutional Activity in ServiceNow

Sumitomo Mitsui DS Asset Management Company trimmed its holdings by 37,290 shares, ending with 243,713 shares valued at about $32,659,979. PensionDanmark Pensionsforsikringsaktieselskab reduced its stake by 29,504 shares, leaving it with 211,637 shares worth roughly $28,361,474.

ServiceNow, Inc. Stock Up 8.0%

ServiceNow recently traded around $153.28 on October 21, 2026, sitting above its closing price of $149.54 from October 20, 2026. The stock trades above both its 50-day moving average of $135.26 and its 200-day moving average of $114.99. Meanwhile, the shares sit below their 52-week high of $192.97 while holding well above their 52-week low of $81.24.

Recent Earnings

For its trailing twelve months, ServiceNow generated $14.73 billion in revenue and reported basic earnings of $1.64 per share. The company reported a net profit margin of 11.3% alongside a return on equity of 14.2% and year-over-year revenue growth of 24.0%. The company's next earnings report is scheduled for October 28, 2026.

Insider Buying and Selling at ServiceNow, Inc.

Company insiders completed four reported stock sales leading up to the analyst update. Director Paul Edward Chamberlain sold 1,500 shares on August 13, 2026, at $125.60 for $188,400, and another 2,700 shares on August 27, 2026, at $135.50 for $365,851. Officer Jacqueline P Canney sold 7,847 shares on August 28, 2026, at $138.00 for $1,082,886. Officer Paul G. Fipps sold 2,034 shares on August 31, 2026, at $147.87 for $300,777. None of these transactions were reported under a Rule 10b5-1 plan.

Analysts Set New Price Targets

Wall Street coverage features several recent updates leading into Truist Securities' note. Mizuho maintained an Outperform rating while lifting its target to $170 from $140 on October 15, 2026. TD Cowen maintained a Buy rating and raised its target to $165 from $140 on October 15, 2026. Piper Sandler maintained an Overweight rating and lifted its target to $175 from $140 on October 16, 2026. StoneX maintained a Buy rating and raised its target to $165 from $130 on October 19, 2026. Across 46 analyst opinions, the stock carries a strong buy consensus with a mean price target of $152.99.

About ServiceNow

Headquartered in Santa Clara, California, ServiceNow, Inc. builds cloud-based digital workflow solutions for enterprise customers worldwide. Its platform handles IT service management, customer service operations, and security workflows, helping organizations automate complex business processes across multiple industries.

Bottom Line

Investors will look toward ServiceNow's upcoming earnings report on October 28, 2026, for fresh insights into enterprise software demand and operational performance. The recent price target increase from Truist Securities places the new $180 goal above the stock's recent trading range near $153.28.