Goldman Sachs Cuts General Motors (GM) Price Target to $96

Goldman Sachs maintained its Buy rating on General Motors Company (NYSE: GM) on October 21, 2026, while lowering its price target from $112.00 to $96.00. The note reflects the firm's forward-looking view on the automaker as shares trade below several analyst projections. General Motors closed at $76.10 on October 21, 2026.

GM General Motors Company

$76.11 ▼ -5.39% year to date

1M 3M YTD

Daily close · Oct 21, 2026

Goldman Sachs's Call on General Motors

In its research note published on October 21, 2026, Goldman Sachs kept a Buy rating on General Motors while adjusting its price target down to $96.00 from its previous target of $112.00. Other firms also updated targets on the same day, including TD Cowen maintaining a $132.00 target, Barclays lowering its target to $105.00 from $110.00, RBC Capital moving its target to $98.00 from $102.00, and Morgan Stanley adjusting its target to $95.00 from $101.00.

Other Institutional Activity in General Motors

Large funds continue to adjust their holdings in the automaker. Franklin Resources, Inc. reduced its stake by 4,739,742 shares, ending the period with 31,303,928 shares valued at $2,382,228,873. Shaw D.E. & Co., Inc. grew its holdings by 2,682,856 shares for a 21.8% increase, ending with 15,000,837 shares worth about $1,141,563,672. Goelzer Investment Management added 14,282 shares to finish with 14,282 shares valued at about $1,099,731.

General Motors Company Stock Down 9.4%

General Motors recently traded around $76.08 as of October 21, 2026, sitting below its 50-day and 200-day moving averages. The stock remains roughly 17.2% below its 52-week high of $91.85 and about 22.0% above its 52-week low of $62.36.

Recent Earnings

General Motors reported trailing-twelve-month revenue of $185.53 billion alongside earnings of $2.23 per share.

Dividend

General Motors pays an annual dividend rate of $0.72 per share, giving it a dividend yield of 0.86%. The company distributes 29.6% of its earnings as dividends, supported by its ongoing auto operations.

Insider Buying and Selling at General Motors Company

Company executives completed several stock transactions ahead of the analyst updates. Chief Executive Officer Mary Teresa Barra sold 422,809 shares for a total value of $37,685,906 on July 28, 2026. President Mark L Reuss sold 71,079 shares at $89.97 apiece for $6,394,978 on the same day. Officer Christopher Hatto sold 6,895 shares at $90.00 each for $620,550, and officer Grant Michael Dixton sold 40,000 shares at $88.44 per share for $3,537,600 on August 3, 2026.

Analysts Set New Price Targets

Wall Street maintains a general Buy consensus on the automaker across 23 analyst opinions, with a mean price target of $104.17.

About General Motors

Headquartered in Detroit, Michigan, General Motors designs, builds, and sells trucks, crossovers, cars, and auto parts around the world. Led by CEO Mary T. Barra, the company markets vehicles through prominent brands including Chevrolet, Cadillac, GMC, and Buick, serving customers across North America and international markets.

Bottom Line

Goldman Sachs's revised price target highlights how Wall Street views the automaker's valuation relative to its trading price. Investors will watch upcoming earnings reports and institutional filing updates for further signs of momentum.