UBS Cuts General Motors (GM) Price Target to $109

UBS maintained its Buy rating on General Motors Company (NYSE: GM) on October 21, 2026, while adjusting its price target from $112 to $109. The update comes alongside a wave of analyst revisions for the Detroit-based automaker as Wall Street firms reassess their targets for the company.

GM General Motors Company

$76.11 ▼ -5.39% year to date

1M 3M YTD

Daily close · Oct 21, 2026

UBS's Call on General Motors

In its research note published on October 21, 2026, UBS kept a Buy rating on the stock while trimming the target by $3 from $112 down to $109. Analyst ratings reflect forward-looking expectations for a company's business performance and market position over the coming quarters.

Other Institutional Activity in General Motors

Large investment firms continue to adjust their holdings in the automotive giant. Franklin Resources, Inc. reduced its stake by 4,739,742 shares, ending with 31,303,928 shares valued at about $2.38 billion. Shaw D.E. & Co., Inc. grew its holdings by 2,682,856 shares, closing out the period with 15,000,837 shares worth roughly $1.14 billion. Goelzer Investment Management added a new position of 14,282 shares valued at approximately $1,099,731.

General Motors Company Stock Down 9.4%

General Motors closed at $76.11 on October 21, 2026. The share price recently hovered around $76.10, sitting below its 50-day moving average of $84.25 and its 200-day moving average of $80.69. Over the past year, the stock has traded between a low of $62.36 and a high of $91.85. The company has a market capitalization of $72.61 billion, a trailing P/E ratio of 37.11, and a forward P/E ratio of 5.48.

Recent Earnings

General Motors reported trailing twelve-month revenue of $185.53 billion alongside earnings of $2.23 per share.

Dividend

The company pays an annual dividend of $0.72 per share, yielding 0.86% with a payout ratio of 29.6%.

Insider Buying and Selling at General Motors Company

Company insiders completed several share sales earlier in the year, including transactions by President Mark L. Reuss, Chief Executive Officer Mary Teresa Barra, and other corporate officers.

Analysts Set New Price Targets

Several other firms issued updates alongside UBS on October 21, 2026. Goldman Sachs maintained a Buy rating while lowering its target from $112.00 to $96.00. TD Cowen reiterated a Buy rating with a target of $132.00. Barclays maintained an overweight rating, adjusting its target from $110.00 to $105.00. RBC Capital kept an outperform rating, moving its target from $102.00 to $98.00. The stock holds a consensus Buy recommendation from 23 analysts, with a mean price target of $104.17.

About General Motors

Headquartered in Detroit, Michigan, General Motors designs, builds, and sells trucks, crossovers, cars, and automobile parts worldwide. The company markets its vehicles through well-known brands including Buick, Cadillac, Chevrolet, GMC, Baojun, and Wuling, operating across North American, international, and financial services segments.

Bottom Line

Investors will watch for upcoming earnings reports and further institutional filings to gauge how the automaker navigates its current market valuation relative to Wall Street price targets. UBS continues to hold a positive long-term view on the stock despite the lowered target.