Cricut (CRCT) CEO Arora Ashish Sells $379K of Stock

By TradeTexts Research Desk Oct 23, 2026, 7:02 PM EDT

Key Points

Chief Executive Officer Ashish Arora sold 60,000 shares of Cricut, Inc. on October 21, 2026, for a total value of about $378,588.
The planned sale was executed under a Rule 10b5-1 trading plan at an average price of $6.31 per share.
Following the transaction, the chief executive officer holds 5,028,740 shares of the company stock.

Since the trade, $CRCT is down 1.3% to date (from the $6.33 close on Oct 21, 2026).

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Cricut, Inc. Chief Executive Officer Ashish Arora sold 60,000 shares of the company stock on October 21, 2026. According to a Form 4 filed with the Securities and Exchange Commission, the transaction was executed at an average price of $6.31 per share for a total value of about $378,588.

CRCT Cricut, Inc.

$6.25 +34.99% year to date

Daily close · Oct 23, 2026

Inside Ashish Arora's Cricut Trade

The planned transaction took place under a pre-arranged Rule 10b5-1 trading plan. The sale reduced the executive's holdings by about 1.18%, leaving him with 5,028,740 shares of Cricut, Inc. following the filing.

Other Institutional Activity in Cricut, Inc.

American Century Companies Inc grew its holdings by 161,558 shares, ending with 2,103,364 shares worth about $13,146,025. AQR Capital Management, LLC grew its holdings by 370,124 shares, or 50.2%, ending with 1,106,836 shares worth about $6,917,725. Shaw D.E. & Co., Inc. grew its holdings by 47,378 shares, or 5.1%, ending with 976,355 shares worth about $6,102,218.

Cricut, Inc. Stock Down 1.3%

Shares recently traded around $6.25 as of October 23, 2026, sitting roughly 8.3% below their 52-week high of $6.82. The stock trades above its 50-day moving average of $5.98 and well above its 200-day moving average of $4.81.

Recent Earnings

For its trailing twelve months, the company brought in $689,790,016 in revenue with trailing earnings of $0.41 per share. Cricut, Inc. is scheduled to release its next financial results on November 3, 2026.

Dividend

The company pays an annual dividend of $0.20 per share, which translates to a dividend yield of 3.12% based on recent trading levels.

Insider Buying and Selling at Cricut, Inc.

Earlier in the period, Chief Executive Officer Ashish Arora completed several other transactions. On September 3, 2026, he sold 120,000 shares for about $698,580. On September 4, 2026, he sold 60,000 shares at an average price of $5.61 for a total of $336,330. On September 17, 2026, he sold 180,000 shares for about $1,011,150. Later, on October 5, 2026, he sold an additional 180,000 shares for about $1,167,036.

About Cricut, Inc.

Based in South Jordan, Utah, Cricut, Inc. builds a digital and physical creativity platform that helps users design and make custom handmade items. The company sells cutting machines, tools, and digital accessories through two main operating divisions focused on physical products and software subscriptions. Its tools are distributed globally through retail partners and online channels.

Bottom Line

Investors tracking insider moves can look forward to the company's next earnings report on November 3, 2026, for further operational updates. Future Form 4 filings will provide additional insight into executive stock ownership changes.