Cricut (CRCT) CEO Arora Ashish Sells $376K of Stock
Key Points
- Chief Executive Officer Arora Ashish sold 60,000 shares of Cricut, Inc. on October 23, 2026, at an average price of $6.26 per share.
- The planned transaction was filed with the SEC on a Form 4, reducing the executive's holdings by 1.21% down to 4,908,740 shares.
- Cricut shares recently traded around $6.25, with the company carrying a trailing twelve-month revenue of $689.8 million and a P/E ratio of 15.6.
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Chief Executive Officer Arora Ashish of Cricut, Inc. sold 60,000 shares of the company's stock on October 23, 2026. The transaction was revealed in a Form 4 filing submitted to the Securities and Exchange Commission.
Inside Arora Ashish's Cricut Trade
The executive unloaded the shares at an average price of $6.26, pulling in a total value of $375,648. This pre-planned sale reduced the CEO's holdings by 1.21%, leaving him with 4,908,740 shares after the trade. It follows several earlier sales by Ashish, including a 120,000-share disposal on September 3, 2026, a 60,000-share sale at $5.61 on September 4, 2026, and larger disposals of 180,000 shares each on September 17 and October 5, 2026.
Other Institutional Activity in Cricut
American Century Companies Inc grew its holdings by 161,558 shares, ending with 2,103,364 shares worth about $13,146,025. AQR Capital Management, LLC grew its holdings by 370,124 shares, ending with 1,106,836 shares worth about $6,917,725. Shaw D.E. & Co., Inc. grew its holdings by 47,378 shares, ending with 976,355 shares worth about $6,102,218.
Cricut, Inc. Stock Down 1.3%
Cricut shares recently traded around $6.25, sitting slightly below their 52-week high of $6.82. The stock holds a trailing P/E ratio of 15.6. It trades higher than both its 50-day moving average of $5.98 and its 200-day moving average of $4.81.
Recent Earnings
The maker of creativity platforms posted trailing twelve-month revenue of $689,790,016 with earnings of $0.41 per share. The company reported a net profit margin of 12.7% and a return on equity of 25.9%. Investors are waiting for the next financial results release, which is scheduled for November 3, 2026.
Dividend
Cricut distributes an annual dividend rate of $0.20 per share, giving it a dividend yield of 3.12%. The payout ratio sits at 48.8% of earnings.
About Cricut, Inc.
Cricut operates a digital and physical platform designed to help users create handmade crafts and professional-looking goods. The company sells cutting machines, tools, and digital design subscriptions across the United States, Europe, Asia, and other international markets, catering to hobbyists and DIY creators.
Bottom Line
Insiders report sales through SEC filings to keep the public informed of their personal holdings. Market participants will look toward the upcoming earnings release on November 3, 2026, to gauge the company's financial direction.
Source: Arora Ashish's Form 4 filing on $CRCT (Oct 23, 2026). Written by software, not financial advice. How we make alerts