Cricut (CRCT) CEO Arora Ashish Sells $379K of Stock

Cricut, Inc. Chief Executive Officer Ashish Arora sold 60,000 shares of the company on October 22, 2026, according to a Form 4 filing with the Securities and Exchange Commission. The shares were disposed of at an average price of $6.32, totaling roughly $379,368.

CRCT Cricut, Inc.

$6.25 ▲ +34.99% year to date

1M 3M YTD

Daily close · Oct 23, 2026

Inside Arora Ashish's Cricut Trade

The Chief Executive Officer executed this sale under a pre-arranged Rule 10b5-1 trading plan. Following the transaction, Arora directly holds 4,968,740 shares of Cricut, marking a 1.19% cut to his direct stake. This follows a series of earlier transactions by the CEO over the prior weeks.

Other Institutional Activity in Cricut

American Century Companies Inc grew its holdings by 161,558 shares, ending with 2,103,364 shares worth about $13,146,025. AQR Capital Management, LLC grew its holdings by 370,124 shares, an 50.2% increase, ending with 1,106,836 shares worth about $6,917,725. Shaw D.E. & Co., Inc. grew its holdings by 47,378 shares, a 5.1% increase, ending with 976,355 shares worth about $6,102,218.

Cricut, Inc. Stock Down 1.3%

Cricut recently traded around $6.25, positioning it roughly 30.0% above its 200-day moving average and about 8.3% below its 52-week high of $6.82. The technology firm has a market capitalization of roughly $1.34 billion and a P/E ratio of 15.63.

Recent Earnings

Cricut reported trailing twelve-month revenue of $689.79 million alongside earnings of $0.41 per share. The company posted a net profit margin of 12.7% and a return on equity of 25.9%. The next quarterly financial update is scheduled for release on November 3, 2026.

Dividend

Cricut pays an annual dividend rate of $0.20 per share, which translates to a dividend yield of 3.12% based on recent trading levels. The payout accounts for 48.8% of the company's earnings.

Insider Buying and Selling at Cricut, Inc.

Earlier in the period, CEO Ashish Arora completed several other transactions. On September 3, 2026, he disposed of 120,000 shares valued at $698,580. On September 4, 2026, he sold 60,000 shares at $5.61 per share for a total of $336,330. On September 17, 2026, he sold an additional 180,000 shares worth $1,011,150. Later, on October 5, 2026, he parted with 180,000 shares valued at $1,167,036. None of these earlier late-summer sales were carried out under a pre-arranged plan.

About Cricut

Cricut, Inc. builds creativity platforms and specialized cutting hardware that let users design and create custom physical goods at home. The company operates across international markets through a mix of digital subscriptions and physical crafting products.

Bottom Line

Investors are keeping an eye on the upcoming earnings report scheduled for November 3, 2026, to gauge ongoing demand for the company's crafting platform. Form 4 filings provide a transparent look into executive transactions, though routine sales under pre-arranged plans often form part of personal wealth management.