Stifel Cuts Deckers Outdoor (DECK) Price Target to $113
Key Points
- On October 23, 2026, Stifel maintained a Buy rating on Deckers Outdoor Corporation and moved its price target down to $113.00 from $133.00.
- Stifel's $113 price target implies 41.04% upside from Deckers Outdoor Corporation's ($DECK) current $80.12 share price.
- Deckers Outdoor recently traded at $80.12, sitting below its 50-day and 200-day moving averages as Wall Street firms adjust their targets.
- Other firms updated their outlooks on October 23, 2026, including Piper Sandler downgrading the stock to Underweight with a $75.00 target.
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On October 23, 2026, Stifel maintained its Buy rating on Deckers Outdoor Corporation (NYSE: DECK) while lowering its price target to $113.00 from $133.00. The firm's forward-looking note reflects its current view on the footwear maker even as shares change hands below the new target level.
DECK
Deckers Outdoor Corporation
Stifel vs. the S&P 500
Hypothetical returns from Stifel's disclosed trades, not real profit or advice. How we model this.
Stifel's Call on Deckers Outdoor
Stifel kept its positive stance on the maker of UGG and HOKA shoes, though it trimmed the expected price path for the equity. The updated $113.00 target drops from an earlier mark of $133.00. Analysts publish these targets to map out where they believe a company's shares could move over the coming months.
Other Institutional Activity in Deckers Outdoor
Large investment managers adjusted their holdings earlier in the year. AQR Capital Management, LLC trimmed its stake by 1,206,053 shares, ending the period with 2,718,623 shares valued at about $231,844,166. Meanwhile, Two Sigma Investments, LP grew its holdings by 660,912 shares, ending with 2,128,626 shares worth about $181,529,222.
Deckers Outdoor Corporation Stock Down 6.3%
Deckers Outdoor recently traded around $80.12 on October 23, 2026, down about 6.1% from its close of $85.28 on October 22, 2026. The stock sits below its 50-day moving average of $83.83 and its 200-day moving average of $99.92. The company has a market capitalization of roughly $11.61 billion and a trailing price-to-earnings ratio of 12.10.
$DECK price target
Deckers Outdoor Corporation daily closes and this analyst's $113 target. Not advice.
Recent Earnings
Deckers Outdoor generated trailing-twelve-month revenue of $5.53 billion and basic earnings of $7.05 per share. The company posted a net profit margin of 18.4% and a return on equity of 42.6% over the same period.
Earnings drift grade
Outlook vs expectations on the last report — not price action.
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Forward outlook
2 target raises vs 1 cuts.
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EPS & revenue
EPS beat estimates by 13.4%. Revenue beat estimates by 7.3%.
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Profit surprise
EBITDA beat by 20 percent. Operating income beat by 20 percent.
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Pre-earnings setup
Expectations were about average.
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Analyst signal
1 upgrade, 1 downgrade, 2 target raises, 1 target cut.
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Earnings quality
Gross margin down 1.1 points. Operating margin down 3.4 points. Positive free cash flow.
Earnings Call Summary
Deckers delivered a strong first quarter with revenue of $965 million, up 17 percent, driven by HOKA hitting a record $653 million and UGG at $265 million. Both brands grew faster internationally, with international revenue surging 50 percent. The company raised prices on July 1 and made product improvements, but withdrew full-year guidance citing tariff uncertainty and unpredictable U.S. consumer behavior ahead.
Guidance The company withdrew its full-year guidance due to uncertainty around tariffs and the U.S. consumer. For the next quarter, it expects revenue between $1.38 billion and $1.42 billion with earnings per share between $1.50 and $1.55. HOKA should grow about 10 percent and UGG at least mid-single digits.
Solid report. Results were generally better than expected, but the forward outlook did not materially change.
Dividend
Deckers Outdoor maintains a dividend payout ratio of 0.0%, reflecting its policy of retaining earnings to fund growth rather than distributing regular cash dividends.
Analysts Set New Price Targets
Wall Street firms updated coverage on October 23, 2026. Evercore ISI Group maintained an In-Line rating and lowered its target from $90.00 to $84.00. Wells Fargo maintained an Underweight rating and cut its target from $85.00 to $70.00. Needham maintained a Buy rating while reducing its target from $125.00 to $96.00. Piper Sandler lowered its rating to Underweight and cut its target from $100.00 to $75.00. Across the broader analyst community, the stock holds a consensus Hold recommendation with a mean price target of $109.35 derived from 20 opinions.
About Deckers Outdoor
Headquartered in Goleta, California, Deckers Outdoor Corporation designs and markets footwear, apparel, and accessories for everyday wear and athletic pursuits. Its portfolio features well-known footwear brands like UGG, HOKA, and Teva, reaching customers through wholesale partners, retail stores, and e-commerce platforms worldwide.
Bottom Line
Investors will watch how the stock performs relative to Stifel's new $113.00 target and broader Wall Street expectations. No specific date for the next earnings release was provided in the current filing data.
Related Filing Alerts
Source: Stifel's rating change on $DECK (Oct 23, 2026). Written by software, not financial advice. How we make alerts