Wells Fargo Cuts Deckers Outdoor (DECK) Price Target to $70
Key Points
- Wells Fargo maintained its Underweight rating on Deckers Outdoor Corporation on October 23, 2026, cutting its price target to $70.00 from $85.00.
- Wells Fargo's $70 price target implies 12.63% downside from Deckers Outdoor Corporation's ($DECK) current $80.12 share price.
- Deckers Outdoor Corporation recently traded around $80.12, sitting below its 50-day and 200-day moving averages as institutional investors adjust stakes.
- Other firms including Piper Sandler, Needham, Stifel, and Evercore ISI Group also adjusted targets for the footwear and apparel maker on October 23, 2026.
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Wells Fargo reiterated its Underweight rating on Deckers Outdoor Corporation on October 23, 2026, while lowering its price target from $85.00 to $70.00. The update came via a research note from the firm on the same day, focusing on the maker of UGG and HOKA footwear as shares traded below recent levels.
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Deckers Outdoor Corporation
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Wells Fargo's Call on Deckers Outdoor
On October 23, 2026, Wells Fargo issued its updated view on Deckers Outdoor Corporation, keeping an Underweight rating on the stock and reducing the price target to $70.00 from $85.00. The forward-looking opinion adjusts the firm's expectations downward for the footwear maker.
Other Institutional Activity in Deckers Outdoor
Major funds have been actively adjusting their portfolios around the footwear company. AQR Capital Management, LLC reduced its holdings by 1,206,053 shares, ending with 2,718,623 shares worth about $231,844,166 in its report filed for June 30, 2026. Two Sigma Investments, LP grew its holdings by 660,912 shares, ending with 2,128,626 shares worth about $181,529,222.
Deckers Outdoor Corporation Stock Down 6.3%
Deckers Outdoor Corporation recently traded around $80.12 as of October 23, 2026, down about 6.1% from its close of $85.28 on October 22, 2026. The stock sits below its 50-day moving average of $83.83 and well below its 200-day moving average of $99.92. Its 52-week range spans from a low of $77.20 to a high of $122.29.
$DECK price target
Deckers Outdoor Corporation daily closes and this analyst's $70 target. Not advice.
Recent Earnings
Deckers Outdoor Corporation posted trailing twelve month revenue of $5,527,288,832 and basic earnings of $7.05 per share.
Earnings drift grade
Outlook vs expectations on the last report — not price action.
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Forward outlook
2 target raises vs 1 cuts.
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EPS & revenue
EPS beat estimates by 13.4%. Revenue beat estimates by 7.3%.
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Profit surprise
EBITDA beat by 20 percent. Operating income beat by 20 percent.
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Pre-earnings setup
Expectations were about average.
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Analyst signal
1 upgrade, 1 downgrade, 2 target raises, 1 target cut.
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Earnings quality
Gross margin down 1.1 points. Operating margin down 3.4 points. Positive free cash flow.
Earnings Call Summary
Deckers delivered a strong first quarter with revenue of $965 million, up 17 percent, driven by HOKA hitting a record $653 million and UGG at $265 million. Both brands grew faster internationally, with international revenue surging 50 percent. The company raised prices on July 1 and made product improvements, but withdrew full-year guidance citing tariff uncertainty and unpredictable U.S. consumer behavior ahead.
Guidance The company withdrew its full-year guidance due to uncertainty around tariffs and the U.S. consumer. For the next quarter, it expects revenue between $1.38 billion and $1.42 billion with earnings per share between $1.50 and $1.55. HOKA should grow about 10 percent and UGG at least mid-single digits.
Solid report. Results were generally better than expected, but the forward outlook did not materially change.
Analysts Set New Price Targets
Several research firms updated their views on October 23, 2026. Evercore ISI Group maintained an In-Line rating with a target of $84.00, down from $90.00. Stifel maintained a Buy rating and lowered its target from $133.00 to $113.00. Needham maintained a Buy rating with a target of $96.00, down from $125.00. Piper Sandler lowered its rating to Underweight and cut its target from $100.00 to $75.00.
About Deckers Outdoor
Deckers Outdoor Corporation designs, markets, and distributes footwear, apparel, and accessories for everyday wear and athletic activities. Based in Goleta, California, the company reaches customers worldwide through well-known labels like UGG, HOKA, and Teva, catering to both casual lifestyle buyers and high-performance athletes.
Bottom Line
Investors are watching how the stock performs relative to the new targets set across Wall Street. With a consensus hold rating and a mean price target of $109.35 from twenty analysts, market participants will look to upcoming reports for fresh guidance on the company's growth trajectory.
Related Filing Alerts
Source: Wells Fargo's rating change on $DECK (Oct 23, 2026). Written by software, not financial advice. How we make alerts