BNP Paribas Raises The Procter & Gamble (PG) Price Target to $189
Key Points
- BNP Paribas maintained an Outperform rating on The Procter & Gamble Company on October 23, 2026, and lifted its price target to $189.00 from $177.00.
- BNP Paribas's $189 price target implies 17.35% upside from The Procter & Gamble Company's ($PG) current $161.06 share price.
- The Procter & Gamble Company recently traded near $161.06, sitting below the new $189.00 target set by BNP Paribas.
- Other financial institutions recently adjusted their holdings, with Midwest Trust growing its stake by 51,131 shares to end with 529,870 shares worth about $76,979,514.
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BNP Paribas maintained its Outperform rating on The Procter & Gamble Company (NYSE: PG) on October 23, 2026, while raising its price target from $177.00 to $189.00. The update arrived in a research note published on October 23, 2026, highlighting confidence in the consumer goods giant even as shares trade below that revised target.
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The Procter & Gamble Company
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BNP Paribas's Call on The Procter & Gamble Company
In its research note on October 23, 2026, BNP Paribas kept its Outperform rating on the stock and bumped up its target by $12.00 to $189.00. The previous target stood at $177.00. The new target sits well above where shares recently changed hands.
Other Institutional Activity in The Procter & Gamble Company
Other major investment firms adjusted their positions around the same time. Midwest Trust grew its holdings by 51,131 shares, ending with 529,870 shares worth about $76,979,514. Tectonic Advisors grew its holdings by 6,661 shares, ending with 78,030 shares worth about $11,336,074. Meanwhile, Howland Capital Management reduced its stake by 12,074 shares, leaving it with 113,473 shares valued at about $16,485,358.
The Procter & Gamble Company Stock Up 2.7%
The stock closed at $161.02 on October 23, 2026, and recently traded at $161.06. That recent price puts the shares roughly 3.7% below their 52-week high of $167.25 and about 17.0% above their 52-week low of $137.62. The shares also trade above both their 50-day moving average of $148.03 and their 200-day moving average of $148.40.
$PG price target
The Procter & Gamble Company daily closes and this analyst's $189 target. Not advice.
Recent Earnings
The company posted trailing-twelve-month revenue of $87,922,000,000 alongside trailing earnings per share of $6.64. Profitability metrics include a net profit margin of 18.2% and a return on equity of 29.6%, with year-over-year revenue growth landing at 4.0%. The next earnings report is scheduled for January 21, 2027.
Dividend
The company distributes an annual dividend rate of $4.35 per share, yielding 2.63%. The payout ratio stands at 64.3% of earnings.
Insider Buying and Selling at The Procter & Gamble Company
Company insiders completed several transactions ahead of the rating update. On October 5, 2026, Chief Financial Officer Andre Schulten sold 3,914 shares at an average price of $145.34 for a total value of $568,861. Officer Paul Gama sold 2,225 shares on the same day at $145.34 per share, totaling $323,382. Officer Susan Street Whaley also sold 2,369 shares on October 5, 2026, at $145.34 per share, amounting to $344,310.
Analysts Set New Price Targets
Wall Street firms updated their views on October 23, 2026. Freedom Broker upgraded the stock to a Buy rating with a $176.00 price target. UBS maintained a Buy rating and raised its target from $172.00 to $190.00. Citigroup kept a Buy rating while lifting its target from $180.00 to $187.00. JP Morgan maintained an Overweight rating and pushed its target from $162.00 to $180.00. Across 23 analyst opinions, the stock carries a consensus buy recommendation with a mean price target of $168.87.
About The Procter & Gamble Company
Headquartered in Cincinnati, Ohio, The Procter & Gamble Company makes and sells everyday consumer goods around the globe. Its operations cover beauty products, grooming supplies, health care items, fabric and home care solutions, and baby, feminine, and family care brands.
Bottom Line
Investors will look ahead to the company's next earnings report on January 21, 2027, to see how revenue and profit trends evolve. Market participants should also monitor further institutional filings and analyst updates to gauge ongoing sentiment.
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Source: BNP Paribas's rating change on $PG (Oct 23, 2026). Written by software, not financial advice. How we make alerts