Citigroup Raises The Procter & Gamble (PG) Price Target to $187
Key Points
- Citigroup reiterated its Buy rating on The Procter & Gamble Company on October 23, 2026, raising its price target to $187.00 from $180.00.
- Citigroup's $187 price target implies 16.11% upside from The Procter & Gamble Company's ($PG) current $161.06 share price.
- Procter & Gamble recently traded around $161.06, sitting above both its 50-day and 200-day moving averages as it heads toward next earnings on January 21, 2027.
- Several insiders, including CFO Andre Schulten, completed stock transactions in early October 2026 ahead of the rating updates.
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On October 23, 2026, Citigroup maintained its Buy rating on The Procter & Gamble Company (NYSE: PG) while lifting its price target from $180.00 to $187.00. The research note reflects the firm's ongoing positive outlook for the consumer goods giant as it navigates market trends across its global personal care segments. Procter & Gamble closed at $161.02 on the day of the announcement.
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Citigroup's Call on The Procter & Gamble Company
In its October 23, 2026 update, Citigroup kept a Buy rating on the stock and boosted its target to $187.00 from the previous level of $180.00. The forward-looking view joins a wave of positive adjustments from other major Wall Street firms on the same day.
The Procter & Gamble Company Stock Up 2.7%
Shares of Procter & Gamble recently traded around $161.06 as of October 23, 2026, roughly equal to the closing price of $161.02 on the rating date. The recent price sits about 8.8% above its 50-day moving average of $148.03 and about 8.5% above its 200-day moving average of $148.40. The stock trades about 3.7% below its 52-week high of $167.25 and about 17.0% above its 52-week low of $137.62.
$PG price target
The Procter & Gamble Company daily closes and this analyst's $187 target. Not advice.
Recent Earnings
For its trailing twelve months, Procter & Gamble reported revenue of $87.92 billion and earnings of $6.64 per share. The company posted a net profit margin of 18.2% and a return on equity of 29.6%, alongside year-over-year revenue growth of 4.0%. The next corporate earnings report is scheduled for January 21, 2027.
Dividend
Procter & Gamble pays an annual dividend rate of $4.35 per share, yielding 2.63%. The payout ratio stands at 64.3% of earnings.
Insider Buying and Selling at The Procter & Gamble Company
Insider transactions ahead of the announcement included sales by company officers. On October 5, 2026, Chief Financial Officer Andre Schulten sold 3,914 shares at an average price of $145.34 for a total value of $568,861. Officer Paul Gama sold 2,225 shares at $145.34 worth $323,382, while officer Susan Street Whaley sold 2,369 shares at $145.34 worth $344,310.
Analysts Set New Price Targets
Wall Street firms updated their views alongside Citigroup on October 23, 2026. Freedom Broker upgraded the stock to a Buy rating with a $176.00 price target. UBS maintained a Buy rating and raised its target from $172.00 to $190.00. BNP Paribas kept an Outperform rating while lifting its target to $189.00 from $177.00, and JP Morgan maintained an Overweight rating with a target increase to $180.00 from $162.00. Across 23 analyst opinions, the stock holds a consensus recommendation key of buy with a mean price target of $168.87.
About The Procter & Gamble Company
Headquartered in Cincinnati, Ohio, The Procter & Gamble Company provides branded consumer packaged goods around the world. The company operates through five key segments spanning beauty, grooming, health care, fabric and home care, and baby, feminine and family care.
Bottom Line
Investors will look ahead to Procter & Gamble's next earnings report on January 21, 2027, to see how revenue growth and margins track against current analyst expectations. Market participants will also monitor whether the stock approaches Citigroup's new $187.00 price target.
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Source: Citigroup's rating change on $PG (Oct 23, 2026). Written by software, not financial advice. How we make alerts