Freedom Broker Rates The Procter & Gamble (PG) Buy
Key Points
- Freedom Broker upgraded The Procter & Gamble Company to a Buy rating and set a $176.00 price target on October 23, 2026.
- Freedom Broker's $176 price target implies 9.28% upside from The Procter & Gamble Company's ($PG) current $161.06 share price.
- Institutional funds like Tectonic Advisors and Midwest Trust recently adjusted their positions in the consumer goods giant.
- Procter & Gamble trades with a trailing P/E ratio of 24.94 and offers a 2.63% dividend yield.
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Freedom Broker upgraded The Procter & Gamble Company NYSE: PG to a Buy rating on October 23, 2026, setting a price target of $176.00. The research note arrived alongside a wave of coverage updates from major financial institutions as the consumer products giant navigates the autumn trading calendar. Freedom Broker did not list a prior price target alongside the new coverage.
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The Procter & Gamble Company
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Freedom Broker's Call on Procter & Gamble
On October 23, 2026, Freedom Broker issued a fresh Buy rating on the company with a $176.00 price target. The forward-looking rating underscores the firm's positive view on the stock's prospects. Several other firms weighed in on the same day, including UBS maintaining a Buy rating with a $190.00 target, Citigroup maintaining a Buy rating with a $187.00 target, BNP Paribas maintaining an Outperform rating with a $189.00 target, and JP Morgan maintaining an Overweight rating with a $180.00 target.
Other Institutional Activity in Procter & Gamble
Tectonic Advisors grew its holdings by 6,661 shares, ending with 78,030 shares worth about $11,336,074.00. Midwest Trust lifted its stake by 51,131 shares, closing out the period with 529,870 shares valued at roughly $76,979,514.00. Meanwhile, Howland Capital Management trimmed its position by 12,074 shares, leaving it with 113,473 shares valued at $16,485,358.00.
The Procter & Gamble Company Stock Up 2.7%
The stock recently traded around $161.06 as of October 23, 2026, sitting right near its event closing price of $161.02. Shares remain well above their 50-day and 200-day moving averages, reflecting steady momentum through the middle of autumn.
$PG price target
The Procter & Gamble Company daily closes and this analyst's $176 target. Not advice.
Recent Earnings
The company reported trailing twelve month revenue of $87,922,000,000.00 alongside basic earnings of $6.64 per share. Profitability remains a core strength with a net profit margin of 18.2% and a return on equity of 29.6%. The next earnings release is scheduled for January 21, 2027.
Dividend
Procter & Gamble pays an annual dividend rate of $4.35 per share, yielding 2.63% based on current trading levels. The payout ratio sits at 64.3% of earnings.
Insider Buying and Selling at The Procter & Gamble Company
Officer Paul Gama sold 2,225 shares on October 5, 2026, at an average price of $145.34 for a total value of $323,382.00. Officer Susan Street Whaley sold 2,369 shares on the same day at $145.34 per share, totaling $344,310.00. Chief Financial Officer Andre Schulten also parted with 3,914 shares on October 5, 2026, at $145.34 each for a total of $568,861.00.
About The Procter & Gamble Company
Headquartered in Cincinnati, Ohio, The Procter & Gamble Company creates everyday household items ranging from grooming supplies and baby care to health products and fabric cleaners. The company employs 104,000 people worldwide and distributes its branded goods across global markets.
Bottom Line
Freedom Broker's new Buy rating adds to a broadly constructive sentiment across Wall Street for Procter & Gamble. Investors will watch for the next earnings report on January 21, 2027, to gauge whether consumer demand supports these higher valuation targets.
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Source: Freedom Broker's rating change on $PG (Oct 23, 2026). Written by software, not financial advice. How we make alerts