JP Morgan Raises The Procter & Gamble (PG) Price Target to $180
Key Points
- JP Morgan reiterated its Overweight rating on The Procter & Gamble Company on October 23, 2026, raising its price target to $180.00 from $162.00.
- JP Morgan's $180 price target implies 11.76% upside from The Procter & Gamble Company's ($PG) current $161.06 share price.
- The stock recently traded around $161.06, sitting below the new $180.00 target and close to its event-day close of $161.31.
- Several other Wall Street firms also adjusted their targets for the consumer goods giant on October 23, 2026.
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JP Morgan reiterated its Overweight rating on The Procter & Gamble Company on October 23, 2026, while lifting its price target to $180.00 from $162.00. The update arrived alongside a cluster of similar revisions from major research firms tracking the consumer goods provider. The stock closed at $161.31 on October 23, 2026. Recent trading put the price around $161.06, which is down about 0.2% from that close.
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The Procter & Gamble Company
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JP Morgan's Call on The Procter & Gamble Company
In its research note on October 23, 2026, JP Morgan kept an Overweight rating on The Procter & Gamble Company and bumped its price target up to $180.00 from $162.00. The new target sits well above where shares have recently changed hands, giving the stock room to run according to the firm's outlook.
The Procter & Gamble Company Stock Up 2.7%
The stock recently traded around $161.06 as of October 23, 2026. That puts the shares roughly 8.8% above their 50-day moving average of $148.03 and about 8.5% above their 200-day moving average of $148.40. While the shares sit well above their 52-week low of $137.62, they remain about 3.7% below their 52-week high of $167.25. The company carries a market capitalization of roughly $384.61 billion and trades at a trailing price-to-earnings ratio of about 24.94.
$PG price target
The Procter & Gamble Company daily closes and this analyst's $180 target. Not advice.
Recent Earnings
The company posted trailing twelve-month revenue of $87.92 billion alongside trailing earnings of $6.44 per share. Profitability remains strong with a net profit margin of 18.2% and a return on equity of 29.6%. The next earnings report is scheduled for release on January 21, 2027.
Dividend
The company pays an annual dividend of $4.35 per share, yielding 2.63% based on recent trading levels.
Insider Buying and Selling at The Procter & Gamble Company
Company insiders completed several share sales ahead of the analyst updates. On October 5, 2026, Chief Financial Officer Andre Schulten sold 3,914 shares at an average price of $145.34 for a total value of $568,861. Officer Paul Gama sold 2,225 shares at the same price for $323,382. Officer Susan Street Whaley also sold 2,369 shares at $145.34 for a total of $344,310.
Analysts Set New Price Targets
Several research firms updated their views on October 23, 2026. BNP Paribas maintained an Outperform rating and raised its target from $177.00 to $189.00. Evercore ISI Group kept an Outperform rating and lifted its target to $180.00 from $166.00. RBC Capital maintained an Outperform rating while moving its target from $166.00 to $169.00. Wells Fargo kept an Overweight rating and raised its target to $180.00 from $164.00. Overall, the consensus recommendation stands at a buy with a mean price target of $168.87 across 23 analyst opinions.
About The Procter & Gamble Company
The Procter & Gamble Company makes and sells everyday household and personal care items to customers around the globe. Its operations span five main areas including beauty, grooming, health care, fabric and home care, and baby and family care products. Familiar household brands anchor its portfolio across retail shelves worldwide.
Bottom Line
Investors will look toward the next earnings release on January 21, 2027, for further updates on financial performance. Analyst price targets continue to evolve as the stock trades near its recent levels.
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Source: JP Morgan's rating change on $PG (Oct 23, 2026). Written by software, not financial advice. How we make alerts