Wells Fargo Raises The Procter & Gamble (PG) Price Target to $180

Wells Fargo maintained its Overweight rating on The Procter & Gamble Company (NYSE:PG) on October 23, 2026, while lifting its price target from $164.00 to $180.00. The update arrived via a research note from the firm on October 23, 2026. The analyst firm kept a positive stance on the consumer goods maker as broader market expectations continue to evolve around household names.

PG The Procter & Gamble Company

$165.60 ▲ +19.39% year to date

1M 3M YTD

Daily close · Oct 22, 2026

Wells Fargo's Call on The Procter & Gamble Company

Wells Fargo kept an Overweight rating on the company on October 23, 2026, and boosted the price target to $180.00 from $14.00 earlier. The move highlights confidence in the business drivers behind the maker of everyday household items, which relies on steady demand across its beauty, grooming, and health care portfolios.

The Procter & Gamble Company Stock Up 2.7%

The shares recently traded around $166.19, up about 0.4% from an event close of $165.59 on October 22, 2026. The stock sits just under its 52-week high of $167.25 and well above its 52-week low of $137.62. Trading momentum remains solid, with the price holding above its 50-day moving average of $148.03.

Recent Earnings

The company reported trailing twelve-month revenue of $87.92 billion alongside trailing earnings of $6.64 per share. Operations generated a net profit margin of 18.2% and a return on equity of 29.6%, while revenue grew 4.0% over the prior year. The next earnings report is scheduled for January 21, 2027.

Dividend

The company pays an annual dividend rate of $4.35 per share, yielding 2.63% based on recent trading levels. Payouts are supported by a dividend payout ratio of 64.3%.

Insider Buying and Selling at The Procter & Gamble Company

Company insiders completed several share sales ahead of the analyst updates. Chief financial officer Andre Schulten sold 3,914 shares on October 5, 2026, at an average price of $145.34 for a total value of $568,861. Officer Susan Street Whaley sold 2,369 shares on the same day at $145.34 per share totaling $344,310. Officer Paul Gama also sold 2,225 shares on October 5, 2026, at $145.34 per share for a total of $323,382.

Analysts Set New Price Targets

Wall Street firms adjusted targets around the same date. On October 20, 2026, RBC Capital reiterated an Outperform rating with a $166.00 price target. On October 23, 2026, RBC Capital maintained its Outperform rating and lifted its target to $169.00 from $166.00. TD Cowen maintained a Hold rating and raised its target from $150.00 to $166.00 on October 23, 2026. Morgan Stanley also maintained an Overweight rating on October 23, 2026, while moving its target from $166.00 to $185.00. Across the wider analyst community, the stock carries a consensus buy recommendation with a mean price target of $168.87.

About The Procter & Gamble Company

The Procter & Gamble Company manufactures and sells branded consumer packaged goods to customers around the globe. Operating through divisions focused on beauty, grooming, health care, fabric care, and family care, the firm delivers everyday essentials found in millions of households.

Bottom Line

Wells Fargo's updated target signals continued attention on the firm's profitability and cash generation. Investors will look toward the next earnings release on January 21, 2027, for further updates on volume growth and margin trends.