BNP Paribas Cuts Deckers Outdoor (DECK) Price Target to $122
Key Points
- BNP Paribas reiterated its Outperform rating on Deckers Outdoor Corporation on October 23, 2026, while lowering its price target from $184.00 to $122.00.
- BNP Paribas's $122 price target implies 50.54% upside from Deckers Outdoor Corporation's ($DECK) current $81.04 share price.
- Deckers Outdoor Corporation trades recently around $81.04, sitting below its 50-day moving average of $83.83.
- The footwear maker posts trailing twelve-month revenue of $5.53 billion alongside a P/E ratio of 12.10.
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On October 23, 2026, BNP Paribas maintained its Outperform rating on Deckers Outdoor Corporation (NYSE:DECK) while lowering its price target from $184.00 to $122.00. The research note provides a fresh look at the footwear and accessories maker's outlook as Wall Street adjusts expectations for the stock.
DECK
Deckers Outdoor Corporation
BNP Paribas vs. the S&P 500
Hypothetical returns from BNP Paribas's disclosed trades, not real profit or advice. How we model this.
BNP Paribas's Call on Deckers Outdoor
In its research note issued on October 23, 2026, BNP Paribas kept its Outperform rating on Deckers Outdoor Corporation while adjusting its target. The firm lowered its price target to $122.00 from $184.00. The updated target still sits well above where the stock recently trades.
Other Institutional Activity in Deckers Outdoor
Other large funds have been adjusting their positions in the footwear company as well. Two Sigma Investments, LP grew its holdings by 660,912 shares, ending with 2,128,626 shares worth about $172,610,274. Meanwhile, AQR Capital Management, LLC reduced its stake by 1,206,053 shares, ending with 2,718,623 shares valued at about $220,453,129. Livforsakringsbolaget Skandia, Omsesidigt trimmed its position by 53,840 shares, leaving it with 80,734 shares worth approximately $6,308,555.
Deckers Outdoor Corporation Stock Down 5.2%
Deckers Outdoor Corporation recently traded around $81.04, roughly equal to its closing price of $81.09 on the day of the research note. The share price sits about 3.3% below its 50-day moving average of $83.83 and about 18.9% below its 200-day moving average of $99.92. The stock trades near the lower end of its 52-week range, which runs from $77.20 to $122.29.
$DECK price target
Deckers Outdoor Corporation daily closes and this analyst's $122 target. Not advice.
Recent Earnings
Deckers Outdoor Corporation generates trailing twelve-month revenue of $5.53 billion with a net profit margin of 18.4%. The company reports basic earnings per share of $7.05 and a return on equity of 42.6%.
Earnings drift grade
Outlook vs expectations on the last report — not price action.
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Forward outlook
2 target raises vs 1 cuts.
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EPS & revenue
EPS beat estimates by 13.4%. Revenue beat estimates by 7.3%.
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Profit surprise
EBITDA beat by 20 percent. Operating income beat by 20 percent.
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Pre-earnings setup
Expectations were about average.
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Analyst signal
1 upgrade, 1 downgrade, 2 target raises, 1 target cut.
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Earnings quality
Gross margin down 1.1 points. Operating margin down 3.4 points. Positive free cash flow.
Earnings Call Summary
Deckers delivered a strong first quarter with revenue of $965 million, up 17 percent, driven by HOKA hitting a record $653 million and UGG at $265 million. Both brands grew faster internationally, with international revenue surging 50 percent. The company raised prices on July 1 and made product improvements, but withdrew full-year guidance citing tariff uncertainty and unpredictable U.S. consumer behavior ahead.
Guidance The company withdrew its full-year guidance due to uncertainty around tariffs and the U.S. consumer. For the next quarter, it expects revenue between $1.38 billion and $1.42 billion with earnings per share between $1.50 and $1.55. HOKA should grow about 10 percent and UGG at least mid-single digits.
Solid report. Results were generally better than expected, but the forward outlook did not materially change.
Analysts Set New Price Targets
Wall Street firms updated their views on Deckers Outdoor Corporation on October 23, 2026. UBS maintained its Buy rating while trimming its target from $140.00 to $137.00. Truist Securities kept a Buy rating and lowered its target from $105.00 to $95.00. Evercore ISI Group maintained an In-Line rating while moving its target from $90.00 to $84.00. Wells Fargo kept an Underweight rating and cut its price target from $85.00 to $70.00. Across 20 analyst opinions, the stock currently carries a consensus hold rating and a mean price target of $109.35.
About Deckers Outdoor
Deckers Outdoor Corporation designs, markets, and distributes footwear, apparel, and accessories for everyday wear and athletic activities. Headquartered in Goleta, California, the company manages popular footwear brands including UGG, HOKA, and Teva, serving customers across the United States and international markets.
Bottom Line
Investors will continue watching how consumer demand holds up for key brands like HOKA and UGG ahead of the company's next scheduled financial updates. The collection of target cuts across Wall Street highlights a period of lower expectations for the footwear maker.
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Source: BNP Paribas's rating change on $DECK (Oct 23, 2026). Written by software, not financial advice. How we make alerts