Truist Securities Cuts Deckers Outdoor (DECK) Price Target to $95
Key Points
- Truist Securities maintained a Buy rating on Deckers Outdoor Corporation on October 23, 2026, while adjusting its price target down to $95.00 from $105.00.
- Truist Securities's $95 price target implies 17.23% upside from Deckers Outdoor Corporation's ($DECK) current $81.04 share price.
- Deckers Outdoor recently traded around $80.25, sitting below its consensus analyst mean price target of $109.35.
- Other Wall Street firms including Stifel, Needham, and Wells Fargo also adjusted their targets for the footwear maker on the same day.
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On October 23, 2026, Truist Securities maintained its Buy rating on Deckers Outdoor Corporation (NYSE: DECK) while adjusting its price target from $105.00 down to $95.00. The note from Truist forms part of a broader wave of target adjustments across Wall Street for the footwear and accessories maker as analysts recalibrate expectations.
DECK
Deckers Outdoor Corporation
Truist Securities vs. the S&P 500
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Truist Securities' Call on Deckers Outdoor
In its research note delivered on October 23, 2026, Truist Securities kept a positive stance on the stock with a Buy rating, despite trimming the price target to $95.00 from its previous level of $105.00. The updated target still sits above where the shares have recently traded, leaving room for potential upside according to the firm's forward-looking evaluation.
Other Institutional Activity in Deckers Outdoor
Institutional investors have been actively adjusting their positions in Deckers Outdoor ahead of the latest round of analyst updates. In recent filings for the quarter ended June 30, 2026, AQR Capital Management, LLC reduced its holdings by 1,206,053 shares, ending with 2,718,623 shares valued at about $218,386,990. Meanwhile, Two Sigma Investments, LP grew its stake by 660,912 shares, bringing its total to 2,128,626 shares worth roughly $170,992,530.
Deckers Outdoor Corporation Stock Down 5.2%
Deckers Outdoor recently traded around $80.25, which is about equal to its closing price of $80.33 on October 23, 2026. The stock trades below its 50-day moving average of $83.83 and below its 200-day moving average of $99.92. Recent shares sit well below the 52-week high of $122.29 while holding above the 52-week low of $77.20.
$DECK price target
Deckers Outdoor Corporation daily closes and this analyst's $95 target. Not advice.
Recent Earnings
Deckers Outdoor reported trailing-twelve-month revenue of $5,527,288,832 and earnings of $7.05 per share. The company posted a net profit margin of 18.4% and a return on equity of 42.6%.
Earnings drift grade
Outlook vs expectations on the last report — not price action.
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Forward outlook
2 target raises vs 1 cuts.
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EPS & revenue
EPS beat estimates by 13.4%. Revenue beat estimates by 7.3%.
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Profit surprise
EBITDA beat by 20 percent. Operating income beat by 20 percent.
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Pre-earnings setup
Expectations were about average.
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Analyst signal
1 upgrade, 1 downgrade, 2 target raises, 1 target cut.
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Earnings quality
Gross margin down 1.1 points. Operating margin down 3.4 points. Positive free cash flow.
Earnings Call Summary
Deckers delivered a strong first quarter with revenue of $965 million, up 17 percent, driven by HOKA hitting a record $653 million and UGG at $265 million. Both brands grew faster internationally, with international revenue surging 50 percent. The company raised prices on July 1 and made product improvements, but withdrew full-year guidance citing tariff uncertainty and unpredictable U.S. consumer behavior ahead.
Guidance The company withdrew its full-year guidance due to uncertainty around tariffs and the U.S. consumer. For the next quarter, it expects revenue between $1.38 billion and $1.42 billion with earnings per share between $1.50 and $1.55. HOKA should grow about 10 percent and UGG at least mid-single digits.
Solid report. Results were generally better than expected, but the forward outlook did not materially change.
Dividend
Deckers Outdoor does not pay a regular cash dividend to shareholders, keeping its payout ratio at zero percent.
Analysts Set New Price Targets
Several other firms updated their views on Deckers Outdoor on October 23, 2026. Stifel maintained its Buy rating while cutting its target from $133.00 to $113.00. Needham kept a Buy rating and lowered its target from $125.00 to $96.00. Evercore ISI Group maintained an In-Line rating and moved its target from $90.00 to $84.00. Wells Fargo maintained an Underweight rating while reducing its target from $85.00 to $70.00. Across the broader analyst community, the stock holds a consensus recommendation key of hold with a mean price target of $109.35 from 20 analysts.
About Deckers Outdoor
Deckers Outdoor Corporation designs and distributes footwear, apparel, and accessories for casual wear and high-performance sports. Headquartered in Goleta, California, the company manages a portfolio of popular footwear brands including UGG, HOKA, and Teva, serving customers across the United States and international markets.
Bottom Line
Truist Securities' decision to lower its target while keeping a Buy rating highlights shifting sentiment among analysts tracking Deckers Outdoor. Investors will look to upcoming earnings reports and subsequent institutional filings to gauge how the brand portfolio performs against these revised Wall Street expectations.
Related Filing Alerts
Source: Truist Securities's rating change on $DECK (Oct 23, 2026). Written by software, not financial advice. How we make alerts