UBS Cuts Deckers Outdoor (DECK) Price Target to $137
Key Points
- UBS maintained its Buy rating on Deckers Outdoor Corporation on October 23, 2026, while trimming its price target to $137.00 from $140.00.
- UBS's $137 price target implies 69.05% upside from Deckers Outdoor Corporation's ($DECK) current $81.04 share price.
- Deckers Outdoor recently traded around $81.04, sitting below both its 50-day and 200-day moving averages as of October 23, 2026.
- Other Wall Street firms adjusted their views on the footwear maker alongside several institutional portfolio shifts.
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On October 23, 2026, UBS kept its Buy rating on Deckers Outdoor Corporation while trimming its price target from $140.00 to $137.00. The research note from UBS reflects the firm's ongoing positive view on the footwear and apparel maker even as it adjusted its target slightly downward.
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Deckers Outdoor Corporation
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UBS's Call on Deckers Outdoor
UBS maintained its Buy rating on Deckers Outdoor Corporation on October 23, 2026, while lowering its price target from $140.00 to $137.00. A rating is the firm's forward-looking opinion on the stock.
Other Institutional Activity in Deckers Outdoor
Large investment firms have also adjusted their positions in Deckers Outdoor. AQR Capital Management, LLC reduced its holdings by 1,206,053 shares, ending with 2,718,623 shares worth about $220,453,129 in its report dated June 30, 2026. Meanwhile, Two Sigma Investments, LP grew its holdings by 660,912 shares, ending with 2,128,626 shares worth about $172,610,274.
Deckers Outdoor Corporation Stock Down 5.2%
Deckers Outdoor Corporation recently traded around $81.04 as of October 23, 2026, after closing at $81.09 on that same day. The stock has experienced a challenging stretch, trading below its 50-day moving average of $83.83 and its 200-day moving average of $99.92. Shares sit about 33.7% below their 52-week high of $122.29 and roughly 5.0% above their 52-week low of $77.20. The company currently carries a market capitalization of roughly $11.61 billion.
$DECK price target
Deckers Outdoor Corporation daily closes and this analyst's $137 target. Not advice.
Recent Earnings
Deckers Outdoor reported trailing twelve month revenue of $5.53 billion alongside earnings of $7.05 per share.
Earnings drift grade
Outlook vs expectations on the last report — not price action.
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Forward outlook
2 target raises vs 1 cuts.
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EPS & revenue
EPS beat estimates by 13.4%. Revenue beat estimates by 7.3%.
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Profit surprise
EBITDA beat by 20 percent. Operating income beat by 20 percent.
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Pre-earnings setup
Expectations were about average.
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Analyst signal
1 upgrade, 1 downgrade, 2 target raises, 1 target cut.
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Earnings quality
Gross margin down 1.1 points. Operating margin down 3.4 points. Positive free cash flow.
Earnings Call Summary
Deckers delivered a strong first quarter with revenue of $965 million, up 17 percent, driven by HOKA hitting a record $653 million and UGG at $265 million. Both brands grew faster internationally, with international revenue surging 50 percent. The company raised prices on July 1 and made product improvements, but withdrew full-year guidance citing tariff uncertainty and unpredictable U.S. consumer behavior ahead.
Guidance The company withdrew its full-year guidance due to uncertainty around tariffs and the U.S. consumer. For the next quarter, it expects revenue between $1.38 billion and $1.42 billion with earnings per share between $1.50 and $1.55. HOKA should grow about 10 percent and UGG at least mid-single digits.
Solid report. Results were generally better than expected, but the forward outlook did not materially change.
Dividend
The company does not currently pay a dividend, maintaining a payout ratio of 0.0%.
Analysts Set New Price Targets
Wall Street firms updated their outlooks on October 23, 2026. BNP Paribas maintained its Outperform rating while lowering its target from $184.00 to $122.00. Truist Securities kept a Buy rating and trimmed its target from $105.00 to $95.00. Evercore ISI Group maintained an In-Line rating with its target moving from $90.00 to $84.00. Wells Fargo kept an Underweight rating while lowering its target from $85.00 to $70.00. Across 20 analyst opinions, the stock holds a consensus hold rating with a mean price target of $109.35.
About Deckers Outdoor
Headquartered in Goleta, California, Deckers Outdoor Corporation designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities. The company manages a well-known portfolio of brands, including UGG footwear and apparel, HOKA running and hiking shoes, and Teva sandals and boots. Its products reach consumers globally through international markets and domestic retail channels.
Bottom Line
UBS remains positive on Deckers Outdoor with a Buy rating, though the lower price target points to tempered near-term expectations. Investors will want to follow upcoming earnings reports and institutional filing updates to see how consumer demand for key brands like HOKA and UGG fares against broader market headwinds.
Related Filing Alerts
Source: UBS's rating change on $DECK (Oct 23, 2026). Written by software, not financial advice. How we make alerts